Privacy Policy

Last updated: March 2026

1. Introduction

Down To Earth AI ("we", "us", "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website (downtoearthai.co.uk) and services.

We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

  • Name, email address, phone number, and trade when you fill in a contact form or book a demo
  • Business name, address, and service area when you sign up for our services
  • Payment information when you purchase our services (processed securely by our payment provider)
  • Any messages or information you send us through our contact form, email, or chat

2.2 Information Collected Automatically

  • IP address, browser type, operating system, and device information
  • Pages visited, time spent on pages, and referring website
  • Cookies and similar tracking technologies (see our Cookie Policy)

2.3 Information From Our Services

  • Call recordings and transcripts processed by your AI receptionist (our AI receptionist)
  • Lead data captured through your business channels
  • Content generated through our AI marketing service

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services
  • Process transactions and send related information
  • Send you technical notices, updates, and support messages
  • Respond to your comments, questions, and customer service requests
  • Monitor and analyse trends, usage, and activities in connection with our services
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities

4. Legal Basis For Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Contract: Processing necessary to perform our contract with you
  • Legitimate Interest: Processing necessary for our legitimate business interests
  • Consent: Where you have given specific consent for processing
  • Legal Obligation: Processing necessary to comply with legal requirements

5. Data Sharing

We do not sell your personal data to third parties. We may share your information with:

  • Service providers who assist in operating our website and services
  • Payment processors for transaction handling
  • Legal authorities when required by law

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When data is no longer needed, we securely delete or anonymise it.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request deletion of your data
  • Restrict processing of your data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, contact us at privacy@downtoearthai.co.uk.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption in transit and at rest, regular security assessments, and access controls.

9. Changes To This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "last updated" date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: