About Jeff Morton - Small Business AI Consultant

Hi there, I’m just a regular guy who gets to wake up every day in the gorgeous town of Bournemouth, UK, alongside my girlfriend and our big, loveable Turkish Kangal. Living near a nature reserve and just ten minutes from the New Forest is a constant reminder for me of the simpler things in life, and it’s this balance that keeps me grounded amidst the ever-accelerating world of artificial intelligence. When things get a bit too tech-heavy, you’ll find me at Hengistbury Head beach, my go-to spot for blowing away the cobwebs and enjoying some quiet reflection by the sea.
For me, life’s sweet spot is this blend of the old and new—the timeless value of community and connection, enriched but not overpowered by the tools of tomorrow. I’m all about embracing the best of AI’s breakthroughs while keeping our feet planted firmly in the values that have always made life worth living.
My adventures around the globe and time spent diving into Eastern philosophies have shaped my view of business as something fundamentally human. It’s about lending a hand, clearing the path ahead, and being part of someone’s journey to living fully.
While I cherish my me-time with nature, I’m equally passionate about the AI community. You can often catch me on LinkedIn engaging with fellow enthusiasts or on the OpenAI community forum where I take joy in assisting those new to the world of artificial intelligence. A helping hand, nurturing guidance, or clear-cut advice—it’s all part of the day-to-day interactions that make the AI circle an exciting space to be a part of.
But that’s not all — I devote a considerable amount of my time to developing an innovative AI app tailored for small businesses. This passion project of mine is focused on revolutionizing the way SMBs incorporate AI into their operations, simplifying the adoption process without upending current processes and, importantly, preserving that crucial human touch which is so valued among small business owners.
My Passion
At heart, I’m someone who loves to lend a hand. There’s a growing pulse among small business owners regarding AI – a mix of curiosity and a dash of unease about being left behind. That’s where I step in. I’m passionate about breaking down the tech talk into human talk, showing fellow business owners how AI can tackle the grunt work, leaving them more time to focus on what they do best, dreaming big and serving their customers.
Think of me not as a consultant, but as your plain-speaking partner in the AI journey. No riddles, no tech babble, just the straightforward advice you need to make your business smarter, faster, and ready for tomorrow.
My Goals
My dream? It’s a world where every small business can punch above its weight with AI. This technology isn’t just for the tech giants; it’s for the corner shop, the local baker, the family-run garage – every small business should have a shot at what AI can offer.
My goal is to make AI less ‘sci-fi’ and more ‘real life’ for small business owners. If the idea of tech makes you nervous, that’s where I come in, ensuring AI feels less like a leap into the unknown and more like a smart, practical step forward. It’s about using AI to keep business humming along while staying true to what you’ve built with your hard work and vision.
At the crossroads of decision-making, whether you’re armed with an AI game plan or find yourself seeking clarity among a multitude of questions, there’s a path tailored just for you. If you’re poised with specific goals and ready to explore the vast potential of AI for your business, our Discovery Consultation Packages await your selection. These carefully curated sessions are designed to turn your visions into actionable strategies.
On the flip side, if uncertainty lingers or you need assistance in pinpointing the precise role AI could play in your business, get in touch. I’m here to help demystify technology and illuminate the journey ahead. So, reach out, and together we’ll explore the ways AI can enhance the incredible work you’re already doing. It’s time to make AI approachable, practical, and entirely aligned with your aspirations.